The Insider's Secret to Connecting Your Business to Paying Customers
The Value Pyramid is a great compliment to any sales/business training. Eric has been teaching this simple path from markets to profits for years. It's been used across multiple industries and various levels of management. It's the secret sauce of connecting the path to profits.
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About The Course
Over a 25 year career training sales professionals and small business owners I discovered a huge disconnect. There is a gap between the needs of the public and the ability of business to connect to those needs.
The path to profits is less about the product and more about you! When you're focused in the right direction products work and profits come. The Value Pyramid is a step-by-step system for success in any business.
The Value Pyramid lays out a path that leads directly to profits. That path never begins with your product. It starts way before that. Following that path will take you where you want to go. Not a path from some guru, but your path that leads to your profits.
You won't be following the passion of someone else. You'll discover who you are and how you bring the perfect solution to your marketplace.
Set aside 30 minutes a day for a week and your business will never be the same. The exercises and videos can be completed in a few hours. The impact will pay dividends for years to come.
Imagine being able to confidently say each day...
- "I understand my market!"
- "I understand my value!"
- "I express my value to my market in a meaningful manner!"
- "I bring a unique combination of me and my product to bear upon the need(s) of my market!"
- "I present my signature solution in clear terms that moves my potential buyer to take immediate action!"
You will when you have completed the Value Pyramid!
This is how you dominate a room. This is how you dominate a market.
Get started today...
With a twenty-five year career in sales training, combined with a ten year teaching and a proficiency in eLearning platforms, Eric brings a unique wealth of experience to training platforms.
Eric’s education is in Communication with a focus on Education and Behavioral Psychology. He holds certifications in all types of Behavioral Assessments including DiSC, MBTI, T-JTA, and JOBS, as well as E-Myth coaching, and a certified training program developer and quiz coach.
What People Are Saying
Eric Mulford is a class act and one of the finest gentlemen I've ever encountered! If you need help in any aspect of your business, life, connect with Eric
Ed Colebeck - Territory Sales Manager at UnitedHealth Group
Eric is one of the best trainers I have had the privilege to work with and to learn from. He has a great way of motivating and teaching. The greatest thing about Eric is his commitment to and encouragement of other business men and women.
Jon Hackett - Leadership Consultant, Keynote Speaker, Mediation and Reconciliation Specialist
There are few people in the online space that have the heart and mind to truly help and mentor - Eric is the cream of them all!
Walt Nigh - Entrepreneur
I've spent six years in the Marines, 15 years in the Fortune 1000 and fifteen years as a successful entrepreneur. In all that time, I can count on one hand the number of people that I would blindly follow up a hill - Eric is one of them. A soft spoken generous people-oriented person, Eric shepherds people steadfastly toward personal success thereby ensuring the success of the team and, ultimately, of the organization. They don't come any better than him.
Deryck Jones - CEO Leatherneck Tech