Getting a line of eager buyers waiting at your door is the goal, of marketing. You don't get that from throwing money at a bunch of advertising campaigns. It comes from a careful and deliberate strategy designed to engage an audience.
Knowing your market is vital to a thriving business. Market research must begin before you know exactly where to focus your energy. It must continue to stay ahead of the competition.
You can throw advertising dollars at an uninterested market all day long OR you can engage and audience of eager buyers. Which sounds better to you?
Build an audience! So when they are ready to buy they know, like, and trust you enough to spend their money with you. Audience building is the result of engaging content marketing.
Social Media isn't this endless source of free traffic that is was once thought to be. It requires a careful strategy and a focused effort to build an engaged audience.
Everything you do should be a part of your overall marketing strategy. Your LinkedIn profile picture, your volunteer time, the things you sponsor all makeup your marketing strategy.
Your marketing plan is where you're going to focus your efforts and your energy. This is where you demonstrate your brand. This is where you draw from that audience of eager buyers.
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