Facebook Messenger Bots

Facebook Messenger has revolutionized how marketers can access and grow their audience on Facebook

A few years back, Facebook announced that it was launching its new Facebook Messenger service. What was really interesting about this reboot of what was its internal messaging device is the scalability of the new messenger.

Introduction

Messenger Bot Introduction 

Make no mistake, Facebook Messenger has revolutionized how marketers can access and grow their audience on Facebook and websites that use many of Facebook’s extensions. Please understand that Facebook is not just one platform, it is actually a set of related properties. It also shares key parts of its functionality with third-party websites.


By doing so, Facebook extends its reach throughout the rest of the Internet. In fact, the Facebook ad network is second to Google’s ad network in terms of reach and size. If you want to drive a lot of free traffic to your website, you need to have a coherent Facebook strategy. Now that Facebook has launched Messenger and allowed it to operate with bots, this has presented a tremendous opportunity for online marketers as far as traffic generation and sales recruitment go.


I am going to teach you how Facebook Messenger works, how you can create bots that would work with Facebook Messenger so you can grow your audience, and most importantly, drive qualified traffic to your website.


An FB messenger bot is a piece of software that uses Artificial Intelligence to simulate conversations with potential and existing customers.


Using FB messenger bots enables ANY BUSINESS to possibly engage some of the 1.3 billion FB Messenger monthly users


By 2018, FB had 300,000 active messenger bots, this is several times larger than the previous number and the number of bots is expected to multiply further. What are YOU doing to take advantage of this great opportunity to automate your engagement with your audience.


Introduction Video 

Lesson 1

How Can It Help Your Business 

Here’s a quick run down just in case you’re still unclear. FB messenger chatbots bring the following:

  • Users are 3.5 times more likely to open Messenger Update than Commercial emails Saves time on Customer Service
  • Offer customer service 24/7
  • Walk prospects through automated SALES FUNNEL – can lead to conversion
  • Less customer drop off since AD opens into messenger and filters inquiries which can lead to sales page – everything is done on Messenger so you can convert your leads when they are HOTTEST
  • Use FB Messenger chat bot to reengage existing customers or prospects (like sending an email to someone who filled out a shopping cart)
  • More Direct
  • Inbound
  • Event-specific

All these factors add to increased value/qualification of prospect and increases chance of conversion tremendously


How Chatbots Can Help Your Business Video

Lesson 2

In-Depth Look at Chatbots

Facebook Messenger bot common features

There are many different types of Facebook Messenger bots currently in existence, but regardless of their seeming differences, they do have common features.


  • Purely inbound

Messenger bots will only send you a message if you message them first. If somebody goes to your Facebook page and clicks on the messenger icon because they're interested in your online catalogue or your service description, they can click the messenger button and leave a message.

  • Trigger specific

Since Facebook Messenger bots are inbound, they filter inquiries based on certain key phrases. In many cases, Facebook page operators would give a short menu of trigger words to potential customers engaging with their Facebook Messenger bot.


For example, to use the online shoe store scenario, I can put on my Facebook page “contact us today. Type “availability” or type “shoe type/brand” to get more information.” Basically, I'm giving a “cheat sheet” to prospective buyers on how to use my Facebook Messenger bot.

When they type in that information, they'd get information back. If they type the wrong information and it doesn't prompt the right feedback, I can put a generic “catch all message” that notifies them that I read all engagements and once regular business hours resume, I will get in touch with them through Facebook Messenger.

  • Facebook Messenger is rule driven

Another great thing about Facebook Messenger bots is that you can automate them based on rules. So, depending on how the customer responds to the information you send them, which in of itself is a response to their initial inquiry, you can create a decision tree that sends different messages depending on the prompt.

This is not much different from calling a call center in India or the Philippines. When you call a call center, you are routed by an initial screening system and depending on your question or inquiry, you are sent to other specialists.


This is especially true if you are looking to resolve credit card issues, billing statements or financial transactions. There is some sort of decision tree involved and you can use a similar approach with your Facebook Messenger bot.


Facebook Messenger bot limitations


As awesome as the common features of most Facebook Messenger bots may be, bots do have quite a number of limitations. If you're excited about using this Facebook messaging technology to expand your business, you might end up overextending yourself or you might assume an overly optimistic assumptions about current bot technology.


It's a good idea to be as realistic as possible because as amazing as chatbots are, they do have serious limitations.


  • They cannot read minds

Please understand that chatbot technology is still a work in progress. We haven't reached a point yet where you can post an ambiguous word and automatically expect the bot to know what you're talking about.


You basically have to train your customers to use certain keywords and phrases to either start the conversation properly so as to trigger the right information, or step them through the decision tree process so they are feeding the bot the right bits and pieces of information so as to trigger the right response.


This can be quite clunky and awkward depending on how long the decision tree is and how many alternative pieces of information are possible with each branch of the logic tree.


  • They can require fancy coding

If you want a really professional Facebook Messenger bot, you need somebody who can code it using Facebook's commands in a robust way. While you don't necessarily have to have coding skills to come up with a fairly straightforward bot, if you want it to be deep, nuanced, robust and scalable, you would need professional help.


Facebook Messenger bots must comply with Facebook's terms of service


In-Depth Look Video

Lesson 3

Bots To Grow Your Audience

Please Understand that the Facebook Messenger Chat Bot is Not a Spam Bot


I can't emphasize this enough. It's very easy to think that just because Facebook has opened its Messenger platform to automation, marketers can go wild with it.


No. If you go nuts, Facebook will not only block you, but cancel your account. And, to add insult to injury, ban you.


That's spamming on Facebook. Whether you're using page spammers, group spammers, comment spammers or messenger chat bot spammers, it is not a winning strategy.


If you want to truly make money on Facebook, you have to do it the legit way. This means building a brand, and conducting yourself with the highest level of professionalism and integrity. In other words, use Facebook like a legitimate business would use it.


Facebook Messenger chat bots are intended to automate the engagement your Facebook marketing has already driven to your Facebook Page. In other words, it is an inbound tool. It is not an outbound spam software that you use to pull traffic from other places on Facebook.


A lot of people might think that since it is inbound, it necessarily cripples or greatly diminishes the power of Facebook Messenger bots. Actually, it doesn't. It actually increases the likelihood that your visitor would have a favorable view of your brand.


The most common way you can use Facebook Messenger bots is when somebody posts a comment on your Facebook Page. You have many posts on your page and somebody visiting your page leaves a comment.


Normally, this comment just stays there until you have the time and opportunity to view the comment and respond. Usually, business owners would respond with another comment.


With Facebook Messenger bot automation, the moment somebody leaves a comment on your post on your page, Facebook Messenger opens up and sends them a reply. Facebook then allows you, within the span of 24 hours, to send another message.

You get to send out an initial response, and then you follow up. After this point, if the prospect likes your response, they can then send another inquiry and the process repeats itself over again.


This back and forth between your prospect can lead to many great things. It can be an opportunity for you to share even more content links with your prospect. It can also lead to that person getting the kind of answers that they need.


A lot of times, they have very basic questions like "What are your hours?" "Do you have certain things in stock?" "Do you have a tracking code?" "What is the status of my order?" – that kind of thing. This saves you a tremendous amount of time and money as far as customer support goes.


How Facebook Messenger Bots Can Grow an Audience Video 

Lesson 4

Do's and Don'ts of Marketing with Chatbots

If you are serious about generating a legitimate business from Facebook, you have to play by the rules. All these etiquette rules flow from Facebook's terms of service.

Messenger Bot Etiquette:


  • Be Professional at All Times

You cannot assume that your visitors are mind readers. You have to basically assume that they have very little knowledge of your business so your messaging has to gently guide them through the wide range of information options your bot makes available to them.

  • Bots to Discover Ways to Help


When you discover a need or a training deficiency take immediate action to remedy the situation. At the same time be very polite and professional in all your communications.



You can't just assume that they know what your business is about and your full range of services and merchandise and you're just waiting for prompts that go directly to a specific page.

The problem with that approach is that very few of your actual Messenger bot users would actually get the message that would benefit them the most. Instead, your Messenger bot would be sending out one generic message after another.


This is sad. Seriously. You're wasting a tremendous amount of opportunity precisely because you assumed that people finding themselves in your Messenger bot dialog system know what they're looking for.


Most consumers don't know what they're looking for. Even if they find themselves on your website and even if they are interested generally in what you have to offer, you have to hold them by the hand.


This is not a headache nor is it a hassle. In fact, you should look at it for what it is. It's a golden opportunity.


When somebody's kind of fuzzy regarding what they need, they are very suggestible. This means you can position the conversation in such a way that they may buy something that they normally wouldn't buy or they would buy more of something that they already are intent on buying.


Do you see how this works? It's an opportunity.


Don't think of it as just a customer support hassle and you're just basically going to give them the bare minimum. Instead, create a fairly open-ended logic tree for your chatbot so there are many ways your customers can trigger pre-written messages.

Do's and Don'ts Video

Lesson 5

How To Qualify Traffic

Before I talk about Facebook Messenger chat bots in further detail, I want to recap how the classic online sales funnel works.


You have to remember how to sell stuff online so you can craft your overall Facebook Messenger chat bot strategy according to these basic rules.

If you blow this, then even the most sophisticated Facebook Messenger chat bot is not going to help you. All you end up doing is waste money.

To Sell Anything, Online or Offline, You Have to Get People to Trust You

When was the last time you bought something from a complete and total stranger? I would venture to guess that the answer is "never."

If that's your answer, you're a completely normal person because that's how most normal people think. You're not going to buy thousands of dollars, or even dozens of dollars' worth of merchandise from somebody you don't know.


Know Stage

     
Have you ever noticed that when you check out Facebook or go to a lot of other websites that certain ads keep showing up? You may be thinking to yourself, "Why is the company behind that ad blowing all that money to keep showing the same ad over and over?"
     
Well, this is called the rule of eight. Marketing studies show that consumers would only click on an ad or take action on an offer once they have seen it at least eight times.
     
They have to be exposed to it for them to feel that they know it enough. This can take the form of an ad, a graphic, an article, or even a mention in an article.
     
By that point, they reach a stage where they feel that, "Okay, maybe this brand is worth knowing." So, they start looking at the ad more closely. They start reading the article with more attention.
     
After this stage, they then subconsciously decide whether they like the brand or the offer enough or they like the solution being offered.
     
The Like Stage
     
In the Like Stage, you basically are thinking that the particular category of solutions offered by an ad is legit. But you are going to compare it with other solutions.
     
For example, if you're in the market for a new car, your need is very basic. You're trying to get from Point A to Point B.
     
But there are many different car manufacturers competing for your business. You make a decision by lining them all up and figuring out their advantages and disadvantages.
     
At this stage, you start liking a specific solution after you've compared it with others. And usually, this is due to the fact that you've seen their ads several times.
     
That's how they distinguish themselves from the competition. They don't run away from the competition.
     
Great ads usually let you know that there's competition out there, but they offer something different. You like their specific take.
     
Trust Stage
     
Once you have decided that a certain approach or a certain range of solutions is the way to go compared to others, the next step is to trust the brand that got you there.
     
And usually, this happens quite naturally. It just clicks.
     
This is actually the easiest part because it's almost automatic. Once your messaging clears the Know and Like stage, the Trust stage pretty much falls into place. 

Lesson 6

Create Your Own Messenger Bot


How to Create Your Own Facebook Messenger Bot

Facebook has opened its Messenger architecture to developers. They basically laid out the different commands and different structures that Messenger bot developers could use to interact with Facebook's core messaging technology. Usually, this is done through an API system.

If any of this sounds arcane to you, don't feel too bad. It sounds like Greek to most people. This is geek talk. This is highly technical stuff.

At this stage, you really have three options when it comes to creating your own Facebook Messenger bot.

Option #1: Hire someone to do if for you

When you hire somebody to build you a Facebook Messenger chat bot, you're hiring somebody who is very familiar with Facebook's developer notes, developer specifications and protocols for its Facebook Messenger application.

This is a person who has spent time figuring things out or who has probably come up with several chat bots in the past. The person definitely has the experience to do it quickly and efficiently.

This is a great option to take if you have fancy features for your Facebook Messenger chat bot.

For example, if you are looking to automate Messenger interaction after somebody clicks on an ad, you probably would need JSON integration.

In other words, when you click on an ad and Messenger opens up, JSON would pull up some of your user data and then use it to populate key parts of the chat interaction. It's as if Facebook Messenger chat bot got into your prospect's head. Really amazing stuff. 

After seeing some JSON implementations, the only thing I can think about was "How did they do that?" It's as if Facebook chat is reading the prospect's mind.

As quick, powerful and creative as custom Facebook Messenger chat bot development may be, it is also very expensive. Usually, the fancier the chat bot and the more robust its features, the more dollars you should expect to pay.

Well, if you're on a tight budget or you run a small business with a modest budget, don't give up. You still have two other options.

Option #2: Try to do it yourself using Facebook's default response system

You don't have to be a programming genius to make Facebook Messenger's chatbot system work for you. Facebook does allow an automated response system for its Facebook pages.

You have to turn on the feature and then you have to get permission from Facebook. This is not automatic.

The good news, though, is that this is already built-in and you would just plug in the scripts yourself. This cuts down on cost.

This also gives you a tremendous opportunity to learn the ins and outs of Facebook's default response messenger system. You're basically turning it into your own response bot.

The downside should be obvious. This option doesn't really unlock the full range of capabilities that Facebook Messenger automation brings to the table. It just gives you the very basic.

In fact, it can be quite clunky, especially if you don't really know what you're doing and you just put basic questions and answers. A lot of the questions may not be on point.

Another disadvantage is that it can take quite a while. Everybody has different learning curves and if you're trying to come up with something that looks professional, it can take quite a while.

Finally, if you drop the ball or the interactions are not as professional as your prospects would expect, your brand may suffer. This is always a possibility.
And it may well turn out that the problems it may cause may outweigh whatever benefits and savings you get.

Option #3: Use the ManyChat platform

I'm using the ManyChat Facebook Messenger bot automation system as my main example. There are other companies out there offering their own platforms that simplify the Facebook Messenger chat bot creation system.

The reason why I'm focusing on ManyChat is that it is the most well-known and the most experienced. They've been around the block for quite a while. They have come up with a very robust and scalable solution.

The great thing about this platform is that it is very easy to use. You don't have to be some sort of coding or programming genius. You don't have to know Facebook like the back of your hand. It has a scalable learning curve. 

Also, its chatbot creation system is very intuitive. It's almost linear, it's easy to figure out, and it's easy to string a series of responses based on certain conditions together. I can't say the same with other platforms out there because most of the other platforms out there are built for programmers or coders.

Finally, the ManyChat platform has been used by many small businesses and small to medium-scale online publishers. This means that their platform is tried and proven in terms of its ability to produce bots that deliver the results their client base needs.

Also, another great thing about this platform is that it was designed from the ground up to help anybody, regardless of their technical skills, and regardless of their primary language.

Building Facebook Messenger chat bots using ManyChat is quick and easy. It even has templates you could use.

The secret sauce to ManyChat is the fact that it has fine-tuned some features that it knows users deploy to recruit new customers. It gives you a wide range of tools so you can attract visitors to your Facebook Messenger, and it gives you tools to possibly convert that person into a buyer. 

We Are Currently building an Amazing Bot Tool

Lesson 7

Driving Traffic to Your Bot

     

How to Drive More People to Your Facebook Messenger Chat Bot

At this point, I'm assuming that you're using a platform or you've created your own chat bot or you've hired somebody to make one for you. The question then becomes, "Now that you have this tool, how do you maximize its value?"

The name of the game here is to drive the maximum amount of qualified people to your Facebook Messenger chat bot.

Here are just some of the most common ways brands do it, both on Facebook and outside of Facebook. 

Add Your Chat Bot Link to Your Facebook Page

The most obvious way you can promote your Facebook Messenger chat bot is to simply link to it on your page. No big mystery. You should be doing this by default.

When prospects click on the chat icon, your bot sends a pre-written message. This opens the discussion, and then you can follow up after 24 hours. The prospect can then send other messages, and then this triggers yet another response from you.

You have to use decision trees to filter the input from your customers. It's kind of like making a phone call for customer service. You probably have done this.

When you dial the main number, they would tell you, "For billing, push 1. For technical support, push 2." And then once you push that number, there's another menu, and then another menu after that.

You can do the same with your Facebook Messenger chat bot so the customer gets the specific information they need.

Tie Your ChatBot Link to Your Facebook Ads

Turbocharge your results by getting people who click on your Facebook ads to open up their Facebook Messenger.

This is really powerful stuff because if you hire a programmer to use JSON integration, the chatbot interaction is not going to sound automatic and impersonal.

Instead, JSON would pull data from the account of the prospect so the prospect would feel more at ease with your brand and get the impression that your brand "totally understands them."

This opens up their mind and increases the likelihood of becoming a subscriber to your mailing list or actually converting on your offers and becoming a buyer.

Embed ChatBot Widgets into Your Web Page

This is one of the most powerful ways to drive traffic to your Facebook Messenger. Depending on your budget and how much time you have, Facebook Page and group marketing, and to a lesser extent, Facebook comment marketing, can only take you so far. There is, after all, a much bigger internet out there outside of Facebook.

When you embed your chat bot widget into your webpage, you have a wider range of options to "push" people to engage with you through Facebook Messenger. You can create an overlay.

This is controversial because it can get quite annoying quickly. Have you ever gone to a webpage where you can't simply do anything unless you click an "I Accept" button, or, worse yet, you enter your email address into a form? Those can get quite counterproductive.

People might think that your brand is some sort of scam brand because you're basically twisting people's arms to engage with you. After all, they went to your webpage because they want to read your content. They're not exactly there to sign up for your mailing list or chat with you.

Less intrusive options include putting up a chat box or a button that triggers the Facebook Messenger app.

Messenger Referral URL

In addition to the widget and code that you can use on your webpage, Facebook Messenger also gives you a universal messenger referral URL. You can put this on your website, and you can put this on other people's website.

For example, if you have an account at Quora, the question and answer platform, people might want to reach out to you directly. So, you could say in your answers on Quora, "If you have any other questions or concerns, click on my profile and get a hold of me via Facebook Messenger.

This is actually one of the most powerful ways to market on Quora. You're doing it in a non-intrusive way.

It's not like you're slapping people on the face and spamming them with your website URL. If you keep doing that, you probably will get banned.

On the other hand, when you say to people, "I hope my answer addressed your questions. If you have any other concerns or other questions, please feel free to click on my profile and get a hold of me via Facebook Messenger," that is less intrusive.

It also builds on the value of the content you shared. In other words, if and only if, people feel that what you shared is valuable, would they go through the time and bother of reaching out to you through Facebook Messenger? Do you see how powerful that is?

Because chances are, the people that will try to get a hold of you from Twitter, Pinterest, Quora, Reddit, or wherever else, are actually interested in what you're talking about. These are people who obviously think you're credible and authoritative enough to be worth reaching out to.

Facebook Comments on Your Page

This is the most common way many chat users use Facebook Messenger chat bots. When users reply to your post, they get added to your messenger subscriber list. They also get sent an automated message. If they respond, they get another automated message, and on and on it goes.

There are certain limitations to this. It's obvious that people can abuse this for spamming purposes. There are limits that Facebook puts on how rapid your bot can respond, depending on what the prospect does.

Take full advantage of the features above so you can maximize the results you get with your Facebook Messenger chat bot.

Messaging automation on Facebook produces a tremendous amount of opportunities, but you also have to be very responsible. You can't just use ManyChat and tweak in such a way as to spam. Bad move.

Remember, if in doubt, look to build a brand. That's how you build up a business that can withstand the test of time. 

Lesson 8

10 Reasons You Should Bot

The 10 main reason why you should use Facebook Messenger bot marketing


If you're still not convinced why you should buy a Facebook Messenger bot or subscribe to a platform to take advantage of this technology, here are 10 quick reasons why you should do so.

Reason #1: You can qualify your traffic

When people ask questions, you can use these questions to filter people based on their probability of buying something. You can also conduct your messaging affairs on Facebook in a more targeted way because you know at the end of the day, you're trying to drive them to your Facebook Messenger chat bot.

Reason #2: You can subscribe from a wide range of Facebook sub features

By simply calling people to action to check your profile, you can instantly subscribe people from many different places on Facebook. You can also subscribe people from many places outside of Facebook. How?

Well, you can link directly to your business' Facebook Messenger URL and when they get to your Facebook Messenger, your chat bot kicks in and automates the engagement.

Reason #3: You can pair Facebook Messenger marketing with the classic online sales funnel

Since you know that your prospects will be reaching out to you, you can then set up different conditions for you Facebook chat bot. If the prospect says certain words, the bot sends out a specific message. You can then chart all of this and optimize it until it leads to more conversions or a much happier customer.

Reason #4: Facebook Messenger chatbots are automated and cheap

The great thing about using a chat bot is you don't have to hire somebody in America, India or The Philippines. The software does all this automatically. Basically, it acts as an intake disk. And then, based on the responses of the prospect, they would then get more specific messages.

This drops your customer support and sales support costs dramatically. Also, unlike human beings who get sick, tired or want to form a union, software runs 24/7 without complaint. The bottom line is you can set up an automated conversion system and make money while you sleep.

Reason #5: Less spammy than other methods

This is my favorite reason to be honest. Facebook Messenger is inbound. The engagement doesn't happen when you send out a bot and it grabs somebody and you talk to them. No! You basically wait until somebody tells you and then you send them a message plus one after 24 hours.

This means that the customer takes the lead. They don't that they are feel that they are put upon. They don't feel that you are invading their space. You then craft the interaction so that it's built around their needs and you have yourself a golden sales opportunity.

Reason #6: Facebook Messenger has an 80% open rate

Imagine that, an 80% open rate. Compare that with a much lower open rate for email and a much lower click rate for search engine traffic. There's no comparison. Interestingly enough, given how immediate messenger traffic is, it can lead to much better results compared to email.

Email is already eating search engine traffic for lunch year after year. If you set up your Facebook Messenger chat bot into actions correctly, your conversion rate might even blow email conversions out of the water.

Reason #7: Facebook Messenger enables you to create automated conversations you can fine tune

The great thing about the conversations you get with your customers on Facebook Messenger is you build up a database. You can look for certain words that keeps coming up again and again and you can fine tune the answers that you give out immediately.

At first, your chat bot is probably going to be a little bit clunky because it can't anticipate all questions. But once you see the patterns and you connect the dots, you come up with better scripts and this leads to happier customers. Eventually, you can automate all of this using big data analysis.

Reason #8: Responsiveness helps you build a solid online brand

Make no mistake. If you're trying to make money on the internet, you're in for a tough fight. You have other competitors out there and they're doing all sorts of things and saying all sorts of things to build a solid brand.

But at the end of the day, if they take forever to answer inquiries and you are able to give prospects the answers they need, your brand comes out on top. This initial interaction may not lead to a sale, but since you establish yourself as something more credible and more helpful, you can bet that this positions you for future potential sales.

You end up getting a competitive advantage and you may leave your competitors behind. 

Reason #9: You can share content that can go viral on Facebook Messenger

Please understand that you can use Facebook Messenger chat bots not just to send answers to certain questions your prospects have. They can reach out to your messenger and you can send them an article or a blog post you produced. This can serve as resources.

They might like it so much that they might share it on their Facebook wall. This is actually a form of guerrilla marketing or a back door avenue for free Facebook traffic. The more they share, the more likely your content would go viral.


Reason #10: Your competitors haven't fully gotten on the Facebook Messenger bandwagon

Facebook Messenger chatbots are relatively new. It's only been in the past 2 years that Facebook opened up their platform. Currently, this is virgin territory. It's not saturated yet. But guess what? Competitions beginning to pile up.

As of now, there's already 300,000 chat bots. Expect that number to reach into the millions sooner rather than later. Given the tremendous amount of people on Facebook, this is a tremendous opportunity. Take this opportunity.

Read this book. Use the resource and cheat sheet included in this book so you can get the Facebook marketing competitive advantage you've been looking for. 


Lesson 9

Conclusion

I've given you the inside scoop on the amazing opportunities Facebook chat bot marketing presents. Now is not the time to give in to analysis paralysis. I'm sure this has happened to you because it happens to a lot of people.


Analysis paralysis is when you basically refuse to make a decision because you feel that you need to get all the information you need regarding a particular choice. What you're doing is you're simply just buying time. You're just basically covering for your reluctance.

Sadly, there is no one piece of information that would finally and fully resolve all issues of risk. Anything worth doing in this life carries a risk. There's no such thing as a guaranteed slam dunk. You can minimize your risk and manage it through insurance as well as with adequate research and diligence. But research can only go so far.

At some point, you have to give yourself permission to decide with finality. Either you're going to do it or you're not going to do it. That's the bottom line. To paraphrase Yoda from Star Wars, “You either do or you don't. There's no such thing as try.”

And, unfortunately, when you're in “analysis paralysis mode”, you're just trying to get all the information. You're trying to contain all the risks. You're trying to figure everything out with maximum certainty. That's not going to happen.

You have to decide whether you're going to do this. And of you do decide to do it, go all the way. I'm not talking about spending thousands of dollars on custom chat bots. But go all the way in terms of knowing what you need to know, optimizing your results and eventually getting the results that you're looking for.

I wish you nothing but the greatest success with Facebook Messenger chat bot marketing. 


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