Top 6 Ways to Maximize Returns From Facebook Ads

Facebook Ads

Facebook has grown itself into a top-notch choice for marketers to advertise their brands. And with this popularity, a rise in the price of FB ads has been noticed. As Facebook ads are becoming expensive, it has become more important for marketers to optimize their ads for higher click through and conversion rates.

There are two ways to cope with the increased prices of Facebook ads. First, look for another advertising platform or second, optimize your ads in such a way that they generate higher ROI, CTR and lower CPC for your campaigns.


Top 6 Ways to Maximize Facebook Ad Investment

No significance to this order, but put each of them into practice as you head into 2018. Make time to implement these changes so you can enjoy greater returns.

Facebook overtook Google as the most important traffic source for publishers. And then, for two years the situation remained a stable duopoly, with Facebook and Google each sending publishers around 35% of their identified external referral traffic. via Facebook Declines, Google Grows as Battle for News Audiences Continues

 maximizing facebook ad investment

Find a larger audience for your existing Ad campaigns:

One of the main reasons that your Ad campaigns are not generating enough sales volume is that there isn’t enough of an audience to scale up the sales volume.

For additional audience, you can upload the database of your existing customers and use audience insights to define multiple client profiles and then add them to your additional audience. In other words, do some research. Get to know your audience. Learn their patterns and speak to them.

Speak directly to your target audience:

Talk with your audience directly through Ads. Instead of visualizing someone else relaxing on the beach or enjoying the French Riviera, you should visualize yourself doing what the Ad describes. The hype ads are killing real business opportunities – so stop and get real!

The more your Ad speaks with the audience, the stronger the response is likely to be received. Craft your Ads in such a manner that your Ads feel more targeted, engaging and personal. Using video ads allows you to literally speak directly to your audience. Facebook live is a great way to warm up an audience as well.

Select the best placement and time to present the ads:

Now you can schedule your Facebook Ads to be shown at specific times. Check which time per day delivers you the best results that has the highest CTR and lowest Cost Per Lead (CPL).

Similarly, you can select the best Ad placement that has delivered the maximum results previously. Add the information about the average cost-per-lead per each ad placement to your spreadsheet. Now, you have an overview of the most important aspects of your campaign results.

Split test your campaigns:

Facebook allows you to duplicate your ad campaigns which you can use to target a different audience. Split test your ad campaigns and look out for which works best and fulfills all your requirements.

Record the analytics generated and keep the one going which delivers the best results. Remember entrepreneurs test everything! They also use those test to modify their efforts.

Refine your audience:

To create a low-cost, high-performing Facebook Ad, you need to narrow down your target audience. This will help ensure your Ads reach the right people, giving you the best chance of success. You’ll also avoid spending money serving Ads to people who won’t be interested in your business.

You can take this marketing technique one notch up by using the Facebook Custom Audience feature. In the context of a blog, you can set up a custom Facebook audience for a particular category or section of your site. via: Facebook Custom Audience

Add special offers to improve conversions:

Using special offers and discount codes is a classic marketing technique to entice new and existing customers to buy your products or services.

Not only do offers help you boost sales, but they also give the audience an incentive to buy from you.

The simplest way to scale up performance of your Ad campaign is to know your audience well and crafting the campaign based on their behavior. Split test the Ad and pause the campaign that didn’t work, increase the budget on what works, and keep repeating the process of finding new audiences as soon as you’ve collected additional customer data.

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