Content was going to be my passion for the year so this one was easy. The more I thought about it the deeper that thought went. I have always had a content focus. Instead of setting a goal for volume of content I’m focusing on the deeper aspects of creating quality content that not only converts but transforms.
Creating high quality, valuable content is my legacy to the world. To connect with an audience as Milton Gregory stated in the 7 Laws of Teaching, the UNKNOWN must be explained by means of the KNOWN. My mantra has always been – Simple Makes Awesome Easy! A quality content focus takes complex topics and renders them as simple as possible, but not simpler.
I’m using build as in body building. I’m going to build some new skills. Skills driven by last years experiences. Speaking, doing webinars, providing customer service assistance, communicating internationally, interpreting challenges and creating strategies has been the first step in creating a “body” that is prepared for the task. I’m going to pursue and approach each of those task as a bodybuilder approaches a workout.
The bodybuilding analogy is appropriate given the lessons from the previous year. I jumped into 2017 going down a particular path only to get knocked off that path about midyear. I learned much, but I didn’t have much I could build upon. This year if it doesn’t build it doesn’t happen.
Devote my time and efforts to communities of people committed with common interests and shared responsibilities. Provide as much value in those communities as possible focusing on how I can help them “get what they want so I can get what I want.”
I’ve learned much about building communities in the digital age. Committing to providing value in communities is the best way to demonstrate expertise and build communication skills. I’ve already found some communities where I will be a part and I looking for more. While at the same time creating my own.