Certified Business Coach
Getting a line of people for your business is a combination of art, science and magic. We call that…Marketing. After spending 15 years as a sales coach Eric realized what businesses really needed wasn’t sales training – they needed marketing training.
They could make the sales if they just had someone with whom they could share their message. That’s a marketing problem, not a sales problem. Even the best sales training in the world won’t fix a marketing problem.
Being the top sales trainer for two completely unrelated industries (insurance and industrial supply) for more than 20 years gave Eric the experience of identifying the needs of the potential buyer. You see great sales people are the best marketers first. Marketing is simply putting a system around what they do naturally.