How Employing Facebook Ads Drives Tons of Traffic to Your Blog

Your Blog is Your Content Machine

You want people to know, like, and trust you? Then delivering quality content that addresses real questions, real issues and real need must be your goal.  People engage with companies that provide quality content on a consistent basis.

Traffic Machine

Blogging itself is one of the important traffic drivers, but what if you fuel it with Facebook? Still, there are many marketers & bloggers, who despite investing handsome amounts in content creation, find it difficult to reach their target audience. And leaving it to luck is a big NO.

Facebook has announced a new policy that should cut down on a lot of spammy garbage from your timeline. Going forward, all posts that ask users to engage with them in any way will be demoted and buried out of view. via Facebook to start demoting posts with engagement bait titles

Wait and see, is a poor business strategy. Going the extra mile is what separates the Pros from the wannabes. Just a bit of extra effort can catapult you to a whole different level of achievement.

A lot of the business owners we speak to are surprised when we mention that Facebook advertising can be a great option to reach more of their prospective target audience, drive traffic and make sales online. via Six reasons why your business should invest in Facebook Advertising

Facebook Ads are a great start to reach your target audience. They are more economical than other alternatives and offer the right amount of tweaking to get your content seen by the right target audience. Let’s get started and see how employing Facebook ads can drive in tons of traffic to your blog:

Make Facebook a supporting tactic to gain exposure:

Your blog should be the foundation of your marketing strategies. The quality of your content matters the most when it comes to reaching your target audience.

Craft your ad in such a way that it doesn’t sound salesy. Facebook should be used as a supportive tactic to gain exposure for your blog. Once visitors click through your blog, you can use your lead capture tactics as a better measurement of your marketing success. By including Facebook Ads in your marketing arsenal, you’ll have the double benefit of increased blog traffic and Facebook fan reach.

Amplify your blog with ads:

Facebook Ads brings in tremendous opportunities for marketers to promote their content directly to their ideal audience. Ad manager and editor, allows you to overcome organic reach limits.You can precisely target the demographics that are most important to you by setting audience parameters using location, job titles, interests, income levels and more.

An advantage of advertising on Facebook is that you have the ability to target specific audiences. This is due to the fact that Facebook are always finding out new information about its users. Facebook is constantly scanning what you have liked and shared to help build personas of its audience. It will then be able to pull this data and discover more information by the type of person you are and similar others out there. via Why You Should Consider Facebook Advertising – Beyond Clicks

Facebook Ads as compared with other advertising platforms are relatively inexpensive and holds the same value (possibly more), considering the benefits it offers to marketers. A post with quality engagement, benefits by promoting it with a boost. Target to your fans, friends and others who then become your strongest leads.

Video Ads are the new lead magnet:

Facebook prioritizes native videos as compared to the videos that are shared from other platforms. And according to Facebook, native video ads are receiving higher user interest and engagement. You can use Facebook’s video Ad tool to reach out to your fans and drive traffic to your blog.

When you upload a video, you have the option to include a CTA at the end, that links to a URL. This feature uses native videos’ powerful extended reach to drive viewers to the web page of your choice. Someone watches your video, a CTA button shows up. They click – redirected to the URL specified. Refer to Facebook’s Video guide for the most up to date information.

Facebook will begin testing 6-second ads before videos next year. It will also require videos to be at least three minutes in length to have an ad break, instead of just 90 seconds. The company will also change the Newsfeed to include more videos from … via Facebook will put ads before videos as part of a new advertising strategy next year

Facebook brings new updates on a regular basis. Don’t get distracted by it, move to an updated plan that integrates your blog’s quality content with Facebook sharing. Your increased blog promotion leads to more traffic and overall engagement, which is a much better measure of your online marketing success.

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Written by
Eric is the Chief Strategist and Creative Thinking Coach at EricSaid. He applies the principles of success to help business owners to achieve their fullest potential.

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