Highly Targeted Email Campaigns
Over the last several years, AI has proven to be an invaluable tool for email marketing campaigns. With the recent leap forward in machine learning, AI-based email marketing is expected to become more personalized than ever. This is a key conversion factor for sales.
The data that AI can gather has become more granular. Understanding when particular users read their emails, the type of keywords they respond best to, and the kind of calls-to-action they interact with can be now be managed on an individual level like never before. Where humans would have to sift through thousands of data points and hope to spot trends, AI can perform the same analysis in far less time.