The seeking, struggling and surviving are all necessary steps to the harvest. Try to hack this law and you will fail.
Expertise is Value
The buying public wants an expert! They look for someone who has demonstrated expertise beyond the product. If you have a cookie cutter program what kind of an expert do you look like? Will you convince them to spend their money with you?
Short answer is they won’t buy from you. You must have some level of demonstrated expertise. You should appear in the videos. It should be your voice in the podcast. The documentation should sound like you wrote it. The ads should have your face, because ultimately you are the product.
Your gain expertise by seeking, struggling and surviving. What you learn in that process is the greatest value you can bring to potential buyers. I’m not talking about learning to code so you can create your own autoresponder. However, you certainly do need to know how to setup an email responder and you need to know how to write an email sequence. Likewise, marketing a program introduced by a PDF, eBook or whitepaper you must know what’s in those documents. Finally they must sound like you wrote them.