You must provide value to stand out from the crowd. Obviously your product (goods/services whatever it might be) provides value, but no one wakes up thinking, "What can I spend money on today?" Instead they seek to alleviate pain, solve problems, or pursue pleasure.
The Value Pyramid shows you how to lay out a path that leads directly to profits. That path never begins with your product. It starts way before that. Let's begin with the foundation.
When You've completed this lesson you will be able to look yourself in the mirror and confidently say, "I know my market!
