Thanks to a confluence of services, consumers will have increased expectations from brands of all kinds. Voice assistants, same-day delivery and on-demand content will mean that both B2C and B2B marketers must find innovative new ways to delight prospects and customers with nearly instant service.
via 18 Marketing Trends to Watch in 2018
The method of delivery will vary according to the targeted audience, but if anything the need for quality content is definitely going to increase in 2018.
The Top Five Marketing Trends for 2018 Include…
In a few short weeks we will be past all of the holidays and ready to plunge full force in the normal routine of 2018 Where should the greatest emphasis be placed as we plan out the coming year?
Influencers Will Have Greater Importance
There is an influx of “fake” influencers with phony followers which runs contrary to the demand that the public has for authenticity.
According to Smart Insights, 84% of marketers planned at least one influencer marketing campaign in 2017, and this number will only rise for 2018 as the technique becomes more established as an antidote for the decline in programmatic and banner advertising. via Top 5 Digital Marketing Trends For 2018
A Greater Emphasis on Quality Over Quantity
Sloppy or poorly content has no place in the 2018. The rise of the millennial and the discovery techniques they bring will banish the quantity first model that has dominated in the past. Putting out good high quality content on a consistent basis is going to give you much greater traction.
Relevant content marketing is aimed at addressing your audience’s needs, desires, concerns, questions, interests, and challenges. By tuning into what your customers are looking for, you can establish your brand as a trusted expert your audience can rely on for understanding and answers.
via Why Quality Content Marketing Is Still King · Post Launch
Research must improve for the quality to improve. The rise of “fake news” will demand that sources be verified and carefully documented. Good practices for creating and curating content will include good sourcing, careful organization, engaging content, and a variety in the presentation.
Video Will Continue To Be A Dominant Medium
The past couple of years has seen a rapid growth of “Live Streaming Video” platforms. Periscope, Facebook Live, and Youtube Live have all created their own niche. There may be more players in the near future as more news outlets are taking up the Live game.
Video marketing absolutely needs to be part of your marketing strategy this year. Here’s why. Video is projected to claim more than 80% of all web traffic by 2019. Adding a video to marketing emails can boost click-through rates by 200-300%. via Video Marketing: The Future Of Content Marketing – Forbes