Your Content – The Goose That Laid the Golden Egg

Content Marketing

According to Google, a golden goose is “a continuing source of wealth or profit that may be exhausted if it is misused.” I used to offer a Leadership Training Program called the Care and Feeding of the Goose that Laid the Golden Egg. Today we take those same principles and apply them to your website. While you probably already know that the content on your website reigns supreme, you can also think of it as a golden goose that you must tend to regularly. 

Here are some reasons why…

Your Website Content is Your Golden Goose

According to ancient legend, there was once a man who owned a beautiful golden goose that would lay one egg made of solid gold each day. Everyday the owner would collect an egg. One day the owner became very greedy and killed the goose in an effort to get all of the gold at once. Naturally the plan backfired because a dead goose lays no eggs. Not unlike the golden goose, your website can be a perpetual source of income because it inevitably drives your audience to buy products and services from you.

So let’s examine a few principles from the Care and Feeding of the Goose that Laid the Golden Egg…

You Need to Feed Your Goose

You can’t put your goose in a pond devoid of fish or vegetation and expect it to survive. She needs to be fed to thrive and to grow so that she can continually   lay golden eggs. In much the same way, you must continue to nurture your website content by updating it regularly and ensuring that it is still relevant. Otherwise, your content will not continue to provide value, so your profits will decline – or even stop altogether. One of the best ways is to create a blog and update it regularly. This can go a long way toward keeping your content fresh and new, which is important to viewership and your search results rank.

Your Goose Thrives in a Flock

Every living thing is better in community. Otherwise, it becomes lonely and self-absorbed. Think of your website content in much the same way, except in this case, community refers to an “other” focus. First, take the needs of the other person in consideration when creating content. Then, backlink to authoritative websites that will help your visitors find the information they need. What’s more, you should make sure that you provide access to your social media pages directly from your site, and vice-versa. Not only does this provide your golden goose with companionship, but it also helps to satisfy Google algorithms that ultimately determine your search results rank.

When you care for your goose…

She Will Provide You With Continual Income

Relevant content is the number one driver of website traffic. Inserting the right keywords in the right places and making sure your content is free from grammar and spelling issues is the same as grooming, feeding, and caring for your golden goose. Remember that things change, including trending keywords and phrases, so you must care for your content by continuously looking for popular and trending keywords related to your industry. You must address trending issues with you unique perspective that your audience will come to depend upon. 

When you fail to tend to your content, or when you push for too much too quickly, you’ll end up killing your goose – and your source of income. Today your website is a very important part of your marketing plan. As such, just like the legend of the golden goose, you must care for your content and nurture it if you want it to continue to thrive and lay those golden eggs.  

 

Focus on A Quality Content Strategy

The local business owner needs to connect with his/her market in new and engaging ways that makes it easy for them be found, liked and trusted. Let us help you build a strategy that will do that very thing…

Written by
Eric is the Chief Strategist and Creative Thinking Coach at EricSaid. He applies the principles of success to help business owners to achieve their fullest potential.

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