3 Tips for Building A Social Media Communities Presence

Social Media Community Building

Building social media communities requires a deliberate plan. People are busy. There is a lot of noise on the internet and social media in particular. Many believe (incorrectly, I might add) that this is leading to a level of social isolation never experienced before. People who choose to be isolated will find ways or excuses to do so. All social media does is magnify who you really are.

I have connected with people all over the world. I was once challenged that those people aren’t really your friends just connections on a social media platform. Not true! We’ve done business together, collaborated on projects together, and shared meaningful experiences together. Connecting was my plan. Everything I do is about making those connections and making them as meaningful as possible.

Connections are as important as in your real life. The way you treat people online should be in sync with how you treat them in real physical world. The best part of social media is – delete / unfriend / block / report abuse option. Take good use of them whenever you feel like you are in a situation (again it depends on how you would treat them in real life) via: Is social connections on social media important? – Quora

There is tremendous value in being social. That value can be greatly enhanced by social media. It’s the opportunity to connect on a regular basis in a meaningful way. From those connections you find people:

  • With less than noble intentions
  • Who simply want to lurk
  • Who are interested in you, but not your business
  • That express interest in your business, but not you
  • Who are potential business assets
  • That could become potential business partner
  • You might need as potential business collaborators

That crowd isn’t really any different than participating in a marketing event, attending a meetup or networking event, going to a business leaders convention, participating in a Chamber Ribbon Cutting, or simply walking down the street. Consider the effort you put into building a social media community in much the same way.

Here are three tips to help you make the most of those efforts.

Be Real in Your Social Connections

Be who you are. Don’t pretend to be something you’re not. We see lots of fakers online. Eventually genuineness wins out. Connections are made by and with people who are real.

If you have a unique slant on Cajun food then share it, but share it in the same way you would in person. In person you would blended your slant into normal conversation. You wouldn’t dominate conversation with it. If you did, people would eventually avoid you. Balance the number of posts you make with the number of comments you make on other people’s posts. Show genuine interest in your connection’s world. Don’t hesitate to show the world what else you know beside cajun food.

Be real in your social media communities. The only way you can connect with people is to be real. Let people know who you are. Share your life.

People want to connect to people who are real. Fake abounds in the online world. The real person will stand above the crowd. Letting people know you’re real allows meaningful connections to develop.

It isn’t enough to simply provide resources for consumers. It is equally important to give them a way to actively participate in the conversation by engaging their own social networks. This can be done in a variety of ways including sharing information with their personal network, participating in surveys, or entering contests. via: The Importance of a Personal Connection: Interactive …

Be Relevant in Your Social Media Communities

Connect with people around topics they need to know or have interest. Give them value around things that matter. When Hurricane Harvey hit Houston my Live Feeds that week highlighted the people and places that were making a difference in Houston. I don’t live there, but I know people who do. What was happening in their homes is important to me, but it was a matter of life and death to them. Share their posts. Check in on them. Connect them to resources or connect their resources to people in need. Use the social media community in exactly the same way you would use your local community.

Yes, your business is important, but so are people! If you are going to be relevant to your audience step outside your normal business focus to show you care.

Social_Media_Communities

When you focus on your business do it from the perspective of what is important to your connections. Put their needs first. If you’re an HVAC installer you might think that smart control thermostat on your best unit is a great feature to share. What’s important to your customer is keeping their family comfortable durring erratic weather.

Use your social connections to listen to what’s important to them. Find out how they refer to the troubles they face. What language do they use? What’s their level of frustration? What have they tried that failed? Learn to address those things and speak that language and your relevancy will skyrocket.

When the recognized authority (you) responds personally to their problems, using their langauge, offering real solutions your value in the community becomes priceless.

Be Responsive in Your Social World

When your connections post in their social media communities respond. When they listen to your live feeds thank them. Comment on their comments. Not just the ones you like the most but everyone. There is no shortage of meaningless conversation on any social media platform. I’m not suggesting that you answer every time someone asks, “What’s your favorite vacation spot?” I am saying that you should respond to things that are relevant. Don’t forget the importance of relevance.

Below is a quote from a great article, “The Tale of Two Bakers.” You can do exactly the same things in social media that the one baker did to gain a portion of market share.

Every day when you open your computer, log into your social media, read or send emails, run an ad or call someone up – you’re entering a very busy high street.

So take an interest. Be part of their day. Add to their experience. Use social media as a conversation starter and a relationship builder and do it when you can, when your bread is baking, or while you’re eating your lunch time sandwich. via: The Tale of Two Bakers (And Why You Need to be on Social Media!)

Social media community building will expand your impact in the world. It’s worth every effort you put in to it. You may not see immediate benefits. It takes time to create impact. Building social media communities should be a vital part of your overall marketing strategy. It’s not a tactic that gives immediate results. Done right, it’s a strategy that positions you as the expert in your market. The long term benefit of that trumps the immediate benefit of a short term tactic every time.

The button below will take you to a page where you can assess your social media presence. Go there and discover how well you are doing in building a social media community presence.

social media communities

 

 

The Myth Of Done For You Programs – The Value of Seeking, Struggling and Surviving

There is a plethora of done for you programs available today, but what does that really mean? Is this a shortcut to money in the bank or is it the next big myth?

Done for You Program – What Does it Really Mean?

It seems like every industry is flooded with someone offering to do all of the work for you and you simply get money transferred to your account. I mean that sounds pretty cool doesn’t it?

So what’s wrong with the done for you programs? Why do they lead to a condition we are calling learned helplessness? I just got a email from the long time marketing genius Marlon Sanders check out his comment…

“These are SKILLS you learn. You got to dig in and WORK to learn them. They don’t fall into your lap. Otherwise everyone in the freaking world could already do it and they wouldn’t need YOU now, would they? It’s GOOD that it’s not all easy and fast to learn. If it were, there would be no opportunity for you.” ~~Marlon Sanders

His focus on work is worth noting. This flies in the face of the done for you hollow and empty promises. If it doesn’t require work they don’t need you. This is pretty simple and it makes perfect sense. Let’s see what we might be missing out on if we jump on this train…

The Value of Seeking, Struggling and Surviving

The done for you program seeks to eliminate three of the most important exercises that a business owner goes through – seeking, struggling and surviving. In that process three questions must be considered:

  1. Is there value in struggling?
  2. Is the process more profitable that the product? Success leaves clues, but all we talk about is the clues we never talk about the struggle. We should talk about the struggle of the process.
  3. Is the outcome the goal or is mastery the goal?

Let Me Do It For You

I was involved in a done for you program last year. I cringed when I heard about it because I know where these go. I’ve never seen this work successfully. My involvement was to answer questions and help walk people through the process. The offer was to approximately 7000 people.

Here’s the program details:

  • Participant was to purchase a domain and host that URL on a hosting platform.
  • DFY delivers a WP site with theme loaded with necessary pages and placeholders for content.
  • DFY provided five “lead magnet” PDF files for opt-in offers.
  • Participant was to connect their own autoresponder.
  • DFY provided email campaign complete with (put your autoresponder code here) type of instructions – participant setup.
  • Video place holders to be replaced by videos, included in the program, once they were hosted on participant’s account.

In a few days over 300 people accessed the files and started the process. I was asked at least 200 times, “is this a good URL?” It was so bad that I created a boilerplate of questions that I pasted as the response. I wasn’t about to do that level of thinking for them. The very first question was, “What are you planning to do?” More than half answered in some way, “That thing that is part of this program.” Obviously not a candidate for any kind of program where they have to think for themselves.

Maybe the program was directed at the wrong type of people or maybe the wrong type of people are attracted to done for you programs. Either way it was a failure. I’m a big advocate of learning from the struggle…I’ve learned from this one.

What did we learn?

After thirty days I had reviewed 50 sites. Most of them looked exactly alike. Almost no personalization of any information on the sites. Many of them hadn’t even changed the contact information. Very few had actually hosted the videos and changed the placeholders. Spelling errors weren’t corrected (trade secret – you purposely include spelling errors to see who is paying attention). Only a handful had set up an autoresponder. When I asked about the lack of attention given, the response was always the same, “I didn’t know I was going to have to do all that.”

In other words, they either lacked the prerequisite skills to use a done for you program or they were simply lazy. Either way the program didn’t help. It takes time to develop skills. Consequently shortcutting that investment of time by having someone do it for you simply doesn’t work. Any benefit or possibility of success is quickly erased by the obvious lack of skill development. Above everything else the process is as greater than the product.

The Value of the Process

The value gained by the process exceeds any potential of profit. There is a shortage of real success stories of someone who didn’t have any experience/expertise suddenly making it big with a DFY program. Knowing the process by working through the struggles is a skill that puts you ahead of your competition. It gives you value that others are willing to pay for a long time to come. Chasing the done for you deal ignores the necessity of developing your value.

If you didn’t put the program together then you miss out on the product creation process. Without developing or at least modifying the site you won’t know what triggers are included. Unless you have input in the funnel you will miss out on understanding the levels you are taking someone through. (So you won’t know why you might be pissing them off in the process.)

I was the trainer for an insurance company once when they jumped on the done for you bandwagon. Instead of looking internally to those who had expertise in their market they sought an easy fix. They purchased a program from an individual in LA. Then they implemented that across the country and expected everyone to adhere to it exactly. Without recognizing there is a big difference between LA (Los Angeles) and  AL (Alabama) they were headed for trouble. The results were disastrous. Communication tolerated in LA was extremely offensive in AL. Being vested in the process would easily have identified the issues and prevented a lot of heartache.

The Law of The Harvest

The done for you program violates the law of the harvest. The law of the harvest says you can only reap what you have sown. You cannot violate this fundamental law. In order to reap you must first sow.

The seeking, struggling and surviving are all necessary steps to the harvest. Try to hack this law and you will fail.

Expertise is Value

The buying public wants an expert! They look for someone who has demonstrated expertise beyond the product. If you have a cookie cutter program what kind of an expert do you look like? Will you convince them to spend their money with you?

Short answer is they won’t buy from you. You must have some level of demonstrated expertise. You should appear in the videos. It should be your voice in the podcast. The documentation should sound like you wrote it. The ads should have your face, because ultimately you are the product.

Your gain expertise by seeking, struggling and surviving. What you learn in that process is the greatest value you can bring to potential buyers. I’m not talking about learning to code so you can create your own autoresponder. However, you certainly do need to know how to setup an email responder and you need to know how to write an email sequence. Likewise, marketing a program introduced by a PDF, eBook or whitepaper you must know what’s in those documents. Finally they must sound like you wrote them.

Where Have All of The Masters Gone

For centuries the expert was the master craftsman/tradesperson. They completed a course of training, had a trial period where they perfected their craft, and then recognized as Master.

The buying public sought them out because they knew they knew the product was delivered by a master. The done for you mentality says none of that is important any more. Seems like the only thing that matters now is the best deal supported by a knucklehead who isn’t sure how the gizmo really works.

Where Do We Go From Here?

Let’s draw a conclusion from all of this. First of all recognize that a done for you program might actually put you at a disadvantage. It could very well keep you from developing necessary skills that will benefit you and your clients in the future. Secondly run in your own lane! Why if you have spent your entire career doing one thing would you want to totally switch careers and do something different? If you are and experience HVAC mechanic don’t suddenly abandon that to run an affiliate program. You have no demonstrated expertise and no credibility. Instead find a way to create lead magnets for the HVAC industry and do lead generation. Lastly, talk to an expert. Find someone who will shot straight with you. Business is hard work. If they tell you anyone can do it, find someone who is honest.

Make 2018 the very best year ever!

Eric Mulford 

Talk about Your Business?

I’m offering a 30 minute consult with any business owner who is serious about growing a real business today.

Black Hat Marketing Techniques Exposed

Black hat marketing techniques need to be exposed. They hurt business as a whole. They should be exposed when I find them so you can avoid they tactics and their tricks.

While doing a YouTube search for promotional videos for Kudani Cloud – what I believe to be the best content curation tool on the market. I stumbled on this video and I decided to share his black hat marketing techniques with you. The more you know the more you can protect yourself.

Now you get the impression from the video title and the splash page that the content is going to be about the reason why you shouldn’t buy this product. The product was released 4 years ago and the scheduled release of the product coincides with the date of this video. The lowlife is piggybacking on the release of a very popular product to get traffic and attention to his slimy offer. By using the name of the very popular product creator he is leveraging traffic.

Look at the splash page. “Here’s me. I’m at the Giza Plateau. This is made possible by my incredible success on the internet.” While not a black hat marketing technique it has become a kind of “guru” trick.

Black Hat Endorsement

At 6:34 in the video he mentions, “the developer has specifically asked that I not reveal the pricing in this video”. He is implying that he has checked with the developer before creating this video and is complying with his request. Again this is an insider trick to fake an endorsement for the presentation.

The video creator even goes so far as to mention that “you will be receiving emails and offers to buy this product.” By doing this he is taking advantage of a kind of social proof. He’s using the traffic created by the 10,000’s of emails that are being sent around this release to drive traffic to his YouTube scam. (I say scam because clicking on the links in the comments brings up a YouTube warning that the links are dangerous and contain phishing/malware.)

Is There a Pattern Here?

Look carefully at the clip from the YouTube video. Notice that the video had been viewed 405 times and was given a thumbs down 1k times. Something seems wrong here. Something usually seems wrong when black hat marketing techniques are employed.

black hat marketing techniques exposed

 

In this next clip notice this man’s method. He takes a popular topic, product launch, or popular product creator and  and leverages their name. The term “Don’t Buy” creates an automatic response in your mind. It’s a trigger  that there is something wrong and you need to find out what it is. This is clear psychological manipulation.

The last thing that caught my attention was the search terms used in the video post. By stuffing the video post with search terms appearing as a review it gives the appearance of endorsement. Notice particularly the number of times he promises the very thing which he has no intention of delivering. Terms like: “scam”, “exposed”, “revealed”, “don’t buy”, and “should I buy” are triggers. Those phrases are specifically intend to capture your attention and play on your curiosity.

These techniques are as old as internet marketing, but they continue popping up. Don’t pull these tricks. Don’t be trapped by them.

For more on marketing techniques that are morally acceptable schedule a time with me.

Postscript: Apparently the creator of the original video has passed away. While we mourn his loss we are aware that many claimed to have learned everything they know about marketing on the internet from him.

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How Employing Facebook Ads Drives Tons of Traffic to Your Blog

Your Blog is Your Content Machine

You want people to know, like, and trust you? Then delivering quality content that addresses real questions, real issues and real need must be your goal.  People engage with companies that provide quality content on a consistent basis.

Traffic Machine

Blogging itself is one of the important traffic drivers, but what if you fuel it with Facebook? Still, there are many marketers & bloggers, who despite investing handsome amounts in content creation, find it difficult to reach their target audience. And leaving it to luck is a big NO.

Facebook has announced a new policy that should cut down on a lot of spammy garbage from your timeline. Going forward, all posts that ask users to engage with them in any way will be demoted and buried out of view. via Facebook to start demoting posts with engagement bait titles

Wait and see, is a poor business strategy. Going the extra mile is what separates the Pros from the wannabes. Just a bit of extra effort can catapult you to a whole different level of achievement.

A lot of the business owners we speak to are surprised when we mention that Facebook advertising can be a great option to reach more of their prospective target audience, drive traffic and make sales online. via Six reasons why your business should invest in Facebook Advertising

Facebook Ads are a great start to reach your target audience. They are more economical than other alternatives and offer the right amount of tweaking to get your content seen by the right target audience. Let’s get started and see how employing Facebook ads can drive in tons of traffic to your blog:

Make Facebook a supporting tactic to gain exposure:

Your blog should be the foundation of your marketing strategies. The quality of your content matters the most when it comes to reaching your target audience.

Craft your ad in such a way that it doesn’t sound salesy. Facebook should be used as a supportive tactic to gain exposure for your blog. Once visitors click through your blog, you can use your lead capture tactics as a better measurement of your marketing success. By including Facebook Ads in your marketing arsenal, you’ll have the double benefit of increased blog traffic and Facebook fan reach.

Amplify your blog with ads:

Facebook Ads brings in tremendous opportunities for marketers to promote their content directly to their ideal audience. Ad manager and editor, allows you to overcome organic reach limits.You can precisely target the demographics that are most important to you by setting audience parameters using location, job titles, interests, income levels and more.

An advantage of advertising on Facebook is that you have the ability to target specific audiences. This is due to the fact that Facebook are always finding out new information about its users. Facebook is constantly scanning what you have liked and shared to help build personas of its audience. It will then be able to pull this data and discover more information by the type of person you are and similar others out there. via Why You Should Consider Facebook Advertising – Beyond Clicks

Facebook Ads as compared with other advertising platforms are relatively inexpensive and holds the same value (possibly more), considering the benefits it offers to marketers. A post with quality engagement, benefits by promoting it with a boost. Target to your fans, friends and others who then become your strongest leads.

Video Ads are the new lead magnet:

Facebook prioritizes native videos as compared to the videos that are shared from other platforms. And according to Facebook, native video ads are receiving higher user interest and engagement. You can use Facebook’s video Ad tool to reach out to your fans and drive traffic to your blog.

When you upload a video, you have the option to include a CTA at the end, that links to a URL. This feature uses native videos’ powerful extended reach to drive viewers to the web page of your choice. Someone watches your video, a CTA button shows up. They click – redirected to the URL specified. Refer to Facebook’s Video guide for the most up to date information.

Facebook will begin testing 6-second ads before videos next year. It will also require videos to be at least three minutes in length to have an ad break, instead of just 90 seconds. The company will also change the Newsfeed to include more videos from … via Facebook will put ads before videos as part of a new advertising strategy next year

Facebook brings new updates on a regular basis. Don’t get distracted by it, move to an updated plan that integrates your blog’s quality content with Facebook sharing. Your increased blog promotion leads to more traffic and overall engagement, which is a much better measure of your online marketing success.

ADVANCE FACEBOOK ADS TRAINING.

Dominate your marketplace with the most advanced Facebook advertising training available today. Get your hands on this before your competition does…

Your Content – The Goose That Laid the Golden Egg

Content Marketing 

According to Google, a golden goose is “a continuing source of wealth or profit that may be exhausted if it is misused.” I used to offer a Leadership Training Program called the Care and Feeding of the Goose that Laid the Golden Egg. Today we take those same principles and apply them to your website. While you probably already know that the content on your website reigns supreme, you can also think of it as a golden goose that you must tend to regularly. 

Here are some reasons why…

Your Website Content is Your Golden Goose

According to ancient legend, there was once a man who owned a beautiful golden goose that would lay one egg made of solid gold each day. Everyday the owner would collect an egg. One day the owner became very greedy and killed the goose in an effort to get all of the gold at once. Naturally the plan backfired because a dead goose lays no eggs. Not unlike the golden goose, your website can be a perpetual source of income because it inevitably drives your audience to buy products and services from you. 

So let’s examine a few principles from the Care and Feeding of the Goose that Laid the Golden Egg…

You Need to Feed Your Goose

You can’t put your goose in a pond devoid of fish or vegetation and expect it to survive. She needs to be fed to thrive and to grow so that she can continually   lay golden eggs. In much the same way, you must continue to nurture your website content by updating it regularly and ensuring that it is still relevant. Otherwise, your content will not continue to provide value, so your profits will decline – or even stop altogether. One of the best ways is to create a blog and update it regularly. This can go a long way toward keeping your content fresh and new, which is important to viewership and your search results rank.

Your Goose Thrives in a Flock

Every living thing is better in community. Otherwise, it becomes lonely and self-absorbed. Think of your website content in much the same way, except in this case, community refers to an “other” focus. First, take the needs of the other person in consideration when creating content. Then, backlink to authoritative websites that will help your visitors find the information they need. What’s more, you should make sure that you provide access to your social media pages directly from your site, and vice-versa. Not only does this provide your golden goose with companionship, but it also helps to satisfy Google algorithms that ultimately determine your search results rank.

When you care for your goose…

She Will Provide You With Continual Income

Relevant content is the number one driver of website traffic. Inserting the right keywords in the right places and making sure your content is free from grammar and spelling issues is the same as grooming, feeding, and caring for your golden goose. Remember that things change, including trending keywords and phrases, so you must care for your content by continuously looking for popular and trending keywords related to your industry. You must address trending issues with you unique perspective that your audience will come to depend upon. 

When you fail to tend to your content, or when you push for too much too quickly, you’ll end up killing your goose – and your source of income. Today your website is a very important part of your marketing plan. As such, just like the legend of the golden goose, you must care for your content and nurture it if you want it to continue to thrive and lay those golden eggs.  


Focus on A Quality Content Strategy

The local business owner needs to connect with his/her market in new and engaging ways that makes it easy for them be found, liked and trusted. Let us help you build a strategy that will do that very thing…

Finally, a Discovering Content Solution that Works

Nuzzel a Great Tool for Discovering Content

Discovering content that my client and prospects need and want is a daily challenge. I search for and read a ton of content everyday. I do so to provide the best quality information possible to my tribe. So any time I can find something that will help me connect with quality trending information I immediately check it out. 

Nuzzel is such a product. 

I’ve found this to be more helpful than Buzzsumo for finding the content that my audience is consuming. I’m going to save the comparisons for another video, but for now let me introduce you to the coolest tool that tracks the very things that your audience is reading.

Content and SEO

Nuzzel is rapidly becoming my “goto app” for discovering content. I want to know what my audience is interested in and how to connect to their needs. The video above demonstrates exactly how that is done. From that platform you can share, email or capture and curate in articles that you know your audience has a demonstrated interest. 

Content marketing is the way your clients and potential clients get to know, like, and trust you. It’s also essential if they’re going to find you. Relevant content is also necessary for recognition by Google. Organic searches are still the best means of converting viewers. They found you because you addressed a real need. They were searching for something and they found you. 

You build authority by directing your content to demonstrated needs. Curate that content with your unique twist and your influence begins to rise. 

 

discovering content

The landscape is changing. Quality content is still the number one thing that people are searching for, but how it’s being delivered is expanding all of the time.

More content can help, sure. But if that’s all you’re chasing… get ready to be exhausted and broke. You need strategy and innovative thinking if you want to get results now. And you still need SEO’s free, high-converting traffic. via: 6 Things New SEO Research Reveals About Content Marketing

No longer is it about the quantity of content you produce (serious questions exist about if that ever really accomplished much) it’s about the quality delivered on multiple platforms using multiple mediums.

What you need to stand out in the midst of this crowded marketplace is a clear strategy. Nuzzel can help, but you are going to need more. Creating and delivering engaging content is work that pays huge dividends.


Focus on A quality Content strategy!

The local business owner needs to connect with his/her market in new and engaging ways that makes it easy for them be found, liked and trusted. Let us help you build a strategy that will do that very thing…

Content Marketing’s Hottest Strategies for 2018

What’s Your Content Marketing Strategy for 2018?

Content marketing is going to become a hotter marketing strategy as we move into 2018.Consumers expect the companies that they do business with to provide exceptional services including quality content.The format that the content takes is changing, but the need for content will never go away. Let’s explore several ways that content marketing is “improving”.

content marketing
Thanks to a confluence of services, consumers will have increased expectations from brands of all kinds. Voice assistants, same-day delivery and on-demand content will mean that both B2C and B2B marketers must find innovative new ways to delight prospects and customers with nearly instant service. via 18 Marketing Trends to Watch in 2018

The method of delivery will vary according to the targeted audience, but if anything the need for quality content is definitely going to increase in 2018.

The Top Five Marketing Trends for 2018 Include…

In a few short weeks we will be past all of the holidays and ready to plunge full force in the normal routine of 2018 Where should the greatest emphasis be placed as we plan out the coming year?

Influencers Will Have Greater Importance

There is an influx of “fake” influencers with phony followers which runs contrary to the demand that the public has for authenticity.

According to Smart Insights, 84% of marketers planned at least one influencer marketing campaign in 2017, and this number will only rise for 2018 as the technique becomes more established as an antidote for the decline in programmatic and banner advertising. via Top 5 Digital Marketing Trends For 2018

A Greater Emphasis on Quality Over Quantity

Sloppy or poorly content has no place in the 2018. The rise of the millennial and the discovery  techniques they bring will banish the quantity first model that has dominated in the past. Putting out good high quality content on a consistent basis is going to give you much greater traction.

Relevant content marketing is aimed at addressing your audience’s needs, desires, concerns, questions, interests, and challenges. By tuning into what your customers are looking for, you can establish your brand as a trusted expert your audience can rely on for understanding and answers. via Why Quality Content Marketing Is Still King · Post Launch

 

Research must improve for the quality to improve. The rise of “fake news” will demand that sources be verified and carefully documented. Good practices for creating and curating content will include good sourcing, careful organization, engaging content,  and a variety in the presentation.

Video Will Continue To Be A Dominant Medium

The past couple of years has seen a rapid growth of “Live Streaming Video” platforms. Periscope, Facebook Live, and Youtube Live have all created their own niche.  There may be more players in the near future as more news outlets are taking up the Live game.

Video marketing absolutely needs to be part of your marketing strategy this year. Here’s why. Video is projected to claim more than 80% of all web traffic by 2019. Adding a video to marketing emails can boost click-through rates by 200-300%. via Video Marketing: The Future Of Content Marketing – Forbes  

Content marketing

Chatbots Bring Artificial Intelligence to The Conversation

Chatbots are evolving to master more complex questions and requests. While it’s still early days for the technology, companies across industries have tapped these virtual assistants to provide better customer service. via 5 chatbots transforming work around the world

Chatbots may be the best use of AI to date. They bring real time automation with the capability of intuitively responding to real customer’s needs. Hopefully this will bring an end to the “Press *23 for an employee directory” days. That simply can’t end soon enough. Replaced by an a well programed Chatbot will be a welcomed relief.

The last area is a few years from full implementation, but its time is rapidly coming…

The Reality of Augmented Reality

As we’ve seen many times in the past the technology is being perfected through gaming. Pokemon Go and Snapchat are the early attempts at an augmented reality world.

We are getting to the point where the commercial applications could make a huge difference for marketing in the very near future.

“You will be able to imagine what products look like in your home in your setting while standing in your living room. To us we think that’s a game-changer,” said Felix Carbullido, Chief Marketing Officer for Williams-Sonoma. via Augmented reality allows shoppers to see how furniture will look in their homes

Take your existing skills for creating content and apply them to the new opportunities of video, chatbots and augmented reality. Don’t make the mistake of abandoning what you do to learn a new technology. 2018 is going to require that you expand your horizons by providing higher quality content in more formats than ever before.

Make 2018 your best year ever!

I started the Content Creation Marketing Machine so you could maintain continuous contact with your audience. I was in the process of kicking that program off when this flu hit. Because of that delay I’m making a special offer to anyone who is ready to grow their audience. Use the button below to find out more. The offer changes as soon as I get my voice back.

 

Why Use Press Releases

When it comes to Press Releases distribution, you may have one or several goals for your campaigns– and the clearer your goals, the easier it’ll be for you to schedule the publishing and plan of your PRs.

In the experience our users, as well as our own– while not incredibly important, the frequency and timing of publishing your PRs does affect the how easily they will be found.

 

There’s no rule set in stone you must follow and it’s not something to obsess over.

How Often Should You Publish Press Releases?

The frequency of publishing PRs is something you can fairly simply take into account when planning your overall campaign. With a little thought and effort, it may improve your results, depending on your goals.Press Releases

Goal # 1: Improve SEO

Improved SEO is a primary goal for many using Press Releases; and for those who don’t make it a primary goal, it’s a very desirable side benefit.

Our Press Release’s each attracts over 300+ backlinks from household brand name news sites that hold strong Domain Authority and Trust. This is the kind of thing Google expects and loves to see in a good backlink profile.

If the Contact Details are assigned correctly, it generates at least 300+ unique authority citations for a local business as well, which is incredibly powerful.

As a good rule of thumb, if you really want to kick butt with Press Releases and SEO, then you should be as consistent as possible and plan a ‘once a month’ publishing schedule, especially for local businesses.

By publishing a single PR per month, you build upon past successful campaigns and releases, while provide valuable new information to the audience. This also avoids the risk of ‘over-publishing’ with empty and weak content.

Publishing even just once per month, you will get more notice, enjoy greater readership and an increase in brand awareness, which altogether has plentiful positive effects on your overall standing and visibility in Google.

HOW OFTEN: Once Per Month, Per Location or Product

Goal # 2: Increase Traffic and Sales With Press Releases 

When following our Keyword Method, your Press Releases themselves will be very visible in Google for low-to-mid competition search terms; especially.

You can use to even greater advantage by riding Trending Topics and catching a wave of Viral Traffic too.

One marketer’s record is 50,000 visitors in just a few days. Of course he had a lot of experience, but it shows what’s possible!

You can run a more intensive PR campaign and publish several releases over the course of a few days.

One example of this is seen with product launches of new products (think of a new iPhone model). You will see new articles and news coming out just about every day leading through pre-launch, during the launch itself, then afterwards during post-launch. This is a trending topic.

Another example would be like the Olympics or a US Presidential Election. These are also trending topics. They are very popular in the moment, until time passes and something else becomes the hot topic.

News surrounding Trending Topics usually gets shared at a much greater rate, so if you want your PR campaign to catch this viral effect, use our Keyword Training to identify great keywords around significant events in your industry or the world at large.

If your goal is to increase your traffic and sales significantly within a short period of time, try linking your PR and product, offer or service to the same trending topic somehow.

HOW OFTEN: Daily Is Possible If New Newsworthy Content Is Available

Goal # 3: Announce Something Worth Announcing

Go with the flow as the business or online venture grows. Create stories around new product developments, recent changes, new personnel, new missions, and new projects. Milestones like the completion of projects, new awards, new marketing efforts, promotions are newsworthy.

You can publish the finding of case polls, studies, and surveys or share plans to expand or relocate to new areas. Celebrate the investment in innovative new services, approaches and technologies.

For a Local Business, publishing newsworthy information once per month, per location, can be as important to the local community as it is to the business. When local businesses are thriving and active– they want to know, local people are proud!

For an eCommerce Business, you can dedicate a single PR each month to each of your best sellers– including news on features, milestones reached, product expansion plans, new uses for the product, great customer feedback, new variations …

Monthly is a good rule of thumb, but if you have two or three significant newsworthy events within a month, don’t feel you have to wait ’til next quarter to tell the world. Just go for it and let the world know!

HOW OFTEN: Once Per Month, Per Location or Product (or whenever relevant!).

Goal # 4: Stand Out Among The Rest.

You might be wondering what the best time of day and week is, to publish your press release for maximum exposure, visibility and traffic.

You’ve probably noticed Monday is usually flooded with news and perhaps the same goes for your inbox! That should correctly suggest to you, your Press Release may go more unnoticed as it battles for attention against a blast of new articles and announcements.

Fridays are also not usually the best days for publishing. They tend to be slower due to the fact that people are busy planning preparing to enjoy the approaching weekend.

The Our Team has found the best days to get your PR out are generally between Tuesday and Thursday.

What about best time of day?

Ideally, have it published early enough in the morning when news is actively announced. Pick a time when your target market is browsing.

As another good rule of thumb, mark this on your calendar; 10-11 AM is about optimal.

Of course this will depend on your target audience. You should take into consideration the specific time zone you’re targeting as well.

WHEN TO PUBLISH: Generally 10-11 AM on Tuesday-Wednesday (depending on target audience and time zones).

Closing Advice:

Here are some general guidelines and ‘best practices’ to form a strategic campaign schedule for your Press Releases. Once again, these rules aren’t set in stone. It’s ok if you publish on a Monday afternoon. You can publish a new release only 3 weeks after the previous one, instead of waiting a full month. The formula is the magic it’s the content.

The main thing is to choose your keywords wisely and get your Press Release campaigns published consistently. Provide valuable content that will be of interest to your audience. Do this and it’s difficult to go wrong.