Select the best placement and time to present the ads:
Now you can schedule your Facebook Ads to be shown at specific times. Check which time per day delivers you the best results that has the highest CTR and lowest Cost Per Lead (CPL).
Similarly, you can select the best Ad placement that has delivered the maximum results previously. Add the information about the average cost-per-lead per each ad placement to your spreadsheet. Now, you have an overview of the most important aspects of your campaign results.
Split test your campaigns:
Facebook allows you to duplicate your ad campaigns which you can use to target a different audience. Split test your ad campaigns and look out for which works best and fulfills all your requirements.
Record the analytics generated and keep the one going which delivers the best results. Remember entrepreneurs test everything! They also use those test to modify their efforts.
Refine your audience:
To create a low-cost, high-performing Facebook Ad, you need to narrow down your target audience. This will help ensure your Ads reach the right people, giving you the best chance of success. You’ll also avoid spending money serving Ads to people who won’t be interested in your business.
You can take this marketing technique one notch up by using the Facebook Custom Audience feature. In the context of a blog, you can set up a custom Facebook audience for a particular category or section of your site. via: Facebook Custom Audience
Add special offers to improve conversions:
Using special offers and discount codes is a classic marketing technique to entice new and existing customers to buy your products or services.